Social-media is the strongest revolution tool available to the public.
The immense popularity of social networking among youngsters have made this platform really productive.
Here by social media I am not referring to some other supernatural or extra-terrestrial social networking sites. It is the same common stuff which we use in our daily life like Facebook, Twitter and?
There are hundreds, millions of SMALL and BIG social networking sites; some are globally very popular while some receive a limited response from a specific country.
Out of those few globally popular social networking sites there is one site which we are going to focus on today which is the most useful, and best one for business, blogging and everything.
And that is Google Plus.
If you don’t know what is Google plus, or If you are not at Google Plus yet then please don’t tell me you’re a blogger. Believe me you’ve REALLY been living under a rock.
But, no problem! In this 2000+ word guide you’ll learn everything about Google plus, and how to use it for blogging, business and everything.
What is Google Plus?
Google plus popularly called the G+ is social networking site by the search engine giant GOOGLE launched in June 28th, 2011 which has gained the trust and popularity among the people so fast, especially in blogging and business.
Google+ is a Facebook like social networking site that also has all the features like Twitter, having features inspired from the other top social networking sites with some of It’s own really amazing and innovative features added to its interface.
Enough of the introduction, now let me show you how to use Google plus and how effective it can be for you.
How to use Google Plus?
Don’t you REALLY know how to use Google plus?
Okay, before we dive into the details of how to use Google Plus for blogging and business, let me start with how to actually use Google plus (I know how complicated Google plus is for newbies).
So let’s us start, and pay your full attention.
If you open your Google plus dashboard you will find most of the features same as you will find on Facebook or twitter
Here is a screenshot of your Google plus dashboard, what it looks like.
It has a sliding options panel on the left which contains the basic navigation options and also some updates options on the top bar.
Now here’s the list options that you see on your Google plus dashboard.
The top navigation contains the following options which are to help you sort the updates properly
- All: show the recent and highlighted updates from all your circles
- Friends: shows updates only from the people whom you added in your friends circle
- Family: shows updates only of your family members
- Acquaintances: shows updates from your acquaintances
- Following: shows updates from the people you are following
- More: lets you choose your dashboard layout, grid or list
The sidebar navigation options contains:
- Home: your updates dashboard
- Profile: lets you view your profile and edit it
- People: shows a list of people who have added you to their circles and lets you manage your own circles
- Photos: lets you view your photos, manage them, take backups and other stuff
- WhatsHot: displays the trending posts, topics and hashtags
- Communities: similar to the group thing we have on Facebook
- Events: Nothing new, helps you create events and invite people to them
- Hangouts on Air: shows you a list of trending hangouts going live which you might find interesting
- Pages: lets you create pages and manage them
- Local: lets you find places near your current location or any other location
- Games: need say it? Lets you play games on your social network
If you can see all those things in your profile, than why I’m discussing them here? Am I just wasting your time?
It’s just that I want you to get an idea of the whole Google plus concept, and answer me wasn’t it helpful?
Using Google plus is no different from using any other social network like Facebook or twitter. You can post links, videos, photos, start a hangout or start a public discussion. You also have the flexibility to tag people in a status update like you have on Facebook.
Using this network for your business or blogging is similar to using any other network but only till the basics. Using it helps you connect with more people in your niche, increase your blogging productivity, and increase SEO
All those social media marketing basics you learned for Facebook and Twitter are same on Google plus and most of the things work the same way.
But, Google+ does a lot more than Facebook and Twitter.
It helps use gain authority as a content developer, and personalize how readers see us in Google search.
Using it helps you connect with more people in your niche, increase your blogging productivity, and increase SEO authority.
Google plus also holds a lot of possibilities for bloggers and businesses, only If you know how to use it well.
Here are some hard-to-find tips and advice on how to become an expert user of Google plus to improve your blog and business using this network.
1. Set up Authorship:
Google authorship is the most important If you run a WordPress powered blog or If you write guest posts on other blogs.
If the value of this isn’t obvious, there are a lot of benefits of getting Google authorship markup for your WordPress blog.
It helps in increasing the rankings in Google search, and makes people inclined to click on your link in search results.
If you’re confused on how to set up Google authorship for your blog or website, you’re not alone. Just give a read to my guide to verifying Google authorship I’ve written a while ago.
2. Get the most out of the features:
Google plus has a lot of features and if you need to get the maximum benefits out of this thing then you need to utilize your resources to their maximum.
If I start counting the features Google plus has to offer I am surely going to get tired (I also don’t have my energy drink at my table).
Let us take the example of the amazing Google plus hangout feature.
People are more likely to love content in video format as compared to the basic text so why not use this tool to get your business more clients or to gain more readership for your blog.
The first you should do today is plan a public Google hangout or a private one with few of your friends, talk to people face to face.
Tell them how awesome your services or your product is, and make an influence.
And if you have been reading guide and news regularly (it is compulsory) they will surely buy you, I mean your services.
The same goes with the authorship feature they have for webmasters and bloggers, connect your Google plus profile to your blog or website.
Show your face to people when they search something related to your product and if you look nice in your Google profile pic then you will see an increase in the number of clicks.
3. Add Google Plus Badge on Your Blog:
The Google plus badge allows your visitors to engage with you and add you in their Google+ circles directly from your blog.
There are number of ways to add it on your blog. You can use plugins for this, but I like to add a simple script for Google+ badge on my blog.
They’ll look like this:
Make sure to circle me If you haven’t already!
4. Don’t be a lazy:
Sorry if you felt bad but if you are lazy to fill out your profile and spend some time on this network then you can go no where.
See, there is a simple concept: People are likely to trust guys with a profile than the ones without one.
Relevant - 5 Ways to Gain the Trust of Your Readers
If you are a brand (a blog or a local business) it is necessary for you to influence people and to influence people you need interact with them directly or indirectly.
And you need to accept the fact that people don’t interact with complete strangers, So if you want to get more returns from this social network or any social network you need first create a genuine identity
If you are able to impress people then it would be the time to tell them about your blog or your business using your profile by setting up Google authorship.
5. Take care of her kid:
Each business has a website and blogs, they are kind of websites.
And most websites receive major traffic from search engines, so which is the biggest search engine?
Obviously Google, we all know it.
And Google plus is a social network owned by…?
Consider Google as your neighbor lady who has gone to shopping and made you babysit her kid.
She has promised to give you $10 if you keep her kid happy in her absence.
Now consider that kid as Google Plus.
I hope you got my point!
If you haven’t, let me be clear. If you actively use Google plus then Google will send more traffic to your website
There are more than 200 factors Google considers for ranking websites and with the launch of the author rank algorithm social media (especially g+) has started playing a vital role in determining search engine rankings.
Discussing this algorithm in a bit detail: Google considers the number of +1s, comments and mentions your post has received and also keeps in mind your profile, your whole track record. This helps Google to rank your site to the appropriate position in results so that their users get the highest quality content on the topic they are searching on.
And higher you rank the more traffic you gain and you get more clients or subscribers.
6. Get out of the well:
If you want to get more results from using Google plus for your blog or business then you need to stop living under a rock.
You can skip this subhead if you are already connecting with more and more people daily.
But if you aren’t then answer me, where are you?
Don’t just bind yourself within some chains and focus on a specific group of people.
Go on, if they are not connecting with you or following you then why are you so hesitant. You take the first step and follow them.
Okay I know it would be quite shameful if you follow him from your official profile because if you do then he will think, What kind of cheap company is that! They want more clients at any cost.
So don’t compromise with your reputation and ask your employees or other friends to first connect with people in a general way like they would connect to in their personal life and then introduce your business to them.
This will help you gain more clients by contacting with more and more people without making any compromise with your self-respect.
Last but not the least…
7. Have a business page and engage:
Create a Google plus page for your blog or business If you haven’t yet, and let it be more popular.
If you don’t know how to create a page on Google+, read this tutorial on SME.
The best tip to grow your business through your page is to post interesting and useful content regularly; don’t just post the links to your products or latest blog posts.
And not just posting and having a page will fulfill your aim.
Apart from that you need to engage with your fans too and everyone wants “The Red Carpet” treatment.
Making your readers feel special is the only way to make them loyal to your brand and add them to your regular customers list.
You can also add the Google+ badge for pages on your blog.
That’s all I have for you in this post. Now before I sign off, let us just rewind what we read and go through a conclusion.
In this post I have discussed about social networking sites in the beginning, then focused on Google Plus and in the end I gave you some tips to use it more productively for your business and your blog.
If you still stuck at any point, please drop a comment below and I’ll help.
If you’ve started your Google+ journey, and found this post useful, please share it on your G+ page and profile and let your friends be a Google+ expert.