The Insiders View of How I Launched My First eBook

A couple of weeks ago, I’ve launched my first ever Guide to Blogging downloadable eBook – Starting a Blog 101 – How to Start a Blog and Actually Make Money from It.

Till now the eBook has been downloaded more than 500 times and helped a lot of people on starting a blog and actually making money from it.

The eBook is worth checking out not only for newbies, but also for experienced bloggers because there’s a lot of advanced information and strategies that you may have never considered before.

I’ve been getting great response about it from bloggers and they seems really enjoying it. Below are few of the examples of what people are saying about it:

By now I hope you’ve got enough inspiration to download the eBook If you haven’t yet.

How I launched my eBook

From last few days, many people asked me for some of the insiders view of how I launched my eBook and how to launch an eBook for a blog, so I though I’d jot down a few notes in a post about the process that I’ve been through in putting the eBook together.

The idea of eBook actually came out largely of a lot of questions from people who were either:

  • Asking for the first step blogging questions and tips on starting a blog
  • Asking for SEO optimization tips and how to get 1st rank on Google
  • Asking for WordPress tutorials and guide to take a blog to the next level
  • Asking for me to pull some of the best posts from my blog regarding blogging and break it to chapters, make it step by step guide on starting a blog.

So, here are some of the insiders view of the eBook:

The content:

I’ve published hundreds of posts on Guide and News on the topic of blogging tips and starting a blog, so much of the content in the eBook is previously posted content from the blog, but I also added some extra content that were missing and was useful.

The challenge was to put together the best of it and to break it to the chapters to make it easy to read and understand for readers.

Most of the images in eBook were also taken from the post on the blog, but few of them were found from Creative Commons commercially available images on other websites.

The design:

I’m not a designer at all, but I’m learning the skill because I think It is must to learn the basic designing skills for a blogger.

I’ve pulled together all of the content, images and designed everything myself, but the cover image of it was designed by a friend of me (Raaj Trambadia).

The launch:

This was the first eBook that I’ve launched on GAN, so I’ve been having a fear of how the community will respond, but I must say that It’s going great till now.

Those who downloaded the eBook seems really enjoying it and giving positive feedback. The feedback(s) are really useful and positive which basically means that all my effort of writing this eBook was really worth it.

The promotion:

I’ve used different promotion tactics to promote my eBook. As this is my first eBook, so thought to give it for free and build an email list for that so that when I launch my 2nd eBook, I would have another effective way to promote that.

For this one, I used to write a post on my blog about It and shared it on social media sites and other blogging communities.

I think that If there’s a value in the eBook for people, than they will spread the work for you and as they say that “Mouth of advertisement is the biggest advertisement”.

Bonus point

The bonus point is that as this was my first ever eBook, so I thought to give the first 1,000 copies of it for free to celebrate the launch of it.

The reason I’m giving free 1,000 copies is that I really wanted to give something to the community members, to thank them for being a part of it and to appreciate all of your support.

You can still grab a free copy of the eBook, so go ahead before It gets too late.


The process of writing an eBook doesn’t have to be that onerous. You can start with collecting questions around your niche, than organizing them in an order that makes sense for the ultimate outcome you’re helping your readers achieve.

Ones you have that outline done, It is just a matter of answering each question by adding in some personal experience and case studies.

Speak your mind: So what do you think? Have any question of the above on launching an eBook for your blog? Leave me your comment below and let me know.

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102 Awesome Responses to “The Insiders View of How I Launched My First eBook”

  1. May 2, 2013 at 2:37 am #

    Thanks for sharing your great tips. Don’t have question actually. The methods you share are great one. I have experience on this subject as well. In my opinion, free ebook is the best bet to test the water on your niche.

    I do both passive and active ways. In passive way, I make SEO content of the ebook launch, so far it’s great, I’m starting to get readers from other country (My ebook available in my native language though). This way I can get organic visitors that most likely end up being regular readers by having my free ebook.

    In passive way, I make contact to establish bloggers that most likely attracted based on the relationship I’ve built. I guest blogging and make backlink into the ebook landing page.

    • Ehsan Ullah
      May 2, 2013 at 8:36 pm #

      Great to see ya here Okto!
      Great! What’s your ordinary language and what’s the topic of your eBook on that language?

      I think the passive way works better, and It’s easy to go.

      What’s new with NotOrdinaryBlog Okto?

  2. April 20, 2013 at 4:31 am #

    I recently downloaded your Ebook @Ehsaan bro. Haven’t read it completely but its awesome so far.

    • Ehsan Ullah
      April 20, 2013 at 3:47 pm #

      Thanks for nabbing the “Starting a blog 101″ Narender, hope you enjoy reading it.

  3. March 12, 2013 at 10:41 am #

    its very good post on how the above blogger launch there e book its help a lot other new blogger to do the same

  4. February 20, 2013 at 4:26 pm #

    Well i’ve already downloaded your ebook which is pending to complete. Although i like your ideas of new blog tips.

    And congo for your ebook launch.

    • February 20, 2013 at 4:35 pm #

      I hope you enjoy reading it Dave, thanks for grabbing it.

  5. February 16, 2013 at 7:29 pm #

    Congratulation Ehsan for this success. Although I am late, but take my congratulation for coming out your first ebook.

    • February 16, 2013 at 7:51 pm #

      Thanks Sumon, nice to see ya here.

      What’s your plans. Are you going to launch an eBook?

      • February 19, 2013 at 6:05 am #

        No bro! I love to read. :)

  6. January 26, 2013 at 6:04 am #

    First of All Congo for your first ebook, it will help you a lot to get more subscribers rapidly. Well, i will also look forward to create and launch my ebook. Congratulations Ehsan.

    • January 27, 2013 at 4:10 am #

      Hey thanks Jatin,

      Feel free to ask me anything If you need help with the launch of your eBook.

  7. January 25, 2013 at 9:53 am #

    Interesting blog. It would be great if you can provide more details about it. Thanks you
    SEO Company Chennai

  8. January 24, 2013 at 9:00 am #

    Thanks for sharing your informative post. Your E-Book is nice and this will be a great help to a lot of bloggers.

    • January 24, 2013 at 3:20 pm #

      Your welcome @Eskimosoup, thanks for your comment.

  9. January 21, 2013 at 8:47 am #

    This is great especially that a lot of newbies can get your ebook for free. I think it will greatly help a lot of bloggers and other people who wants to start their own blog.

    • January 21, 2013 at 1:07 pm #

      I hope so Calra, I just want you to spread the word and let other bloggers know about this eBook.

      Thanks for your comment.

    • January 21, 2013 at 1:07 pm #

      I hope so Calra, I just want you to spread the word and let other bloggers know about this eBook.

      Thanks for your comment.

  10. January 18, 2013 at 1:09 pm #

    Thank you Ehsan. I has just downloaded your ebook. I will spend my spare time to read it. I am sure there are a lot of best practises I can learn from. I hope I can evolve my blog even better than before. You’re really a nice blogger. I am very proud of you.

    • January 18, 2013 at 2:30 pm #

      Thanks for downloading the eBook Heru, enjoy!

  11. January 18, 2013 at 7:07 am #

    Great post its such a awesome information about insider view of how to launch ebook.
    Thanks for sharing with us ,keep it up.

  12. Emilia
    January 17, 2013 at 11:15 am #

    Awesome! I have been dreaming of launching my own ebook as well. Thanks a lot for sharing this with us, I now know what to do. Awesome! Thanks a lot!!

    • January 17, 2013 at 2:11 pm #

      Don’t think any more Amilia, just take action and start writing your eBook TODAY. Feel free to let me know If you need help?

  13. Veronica
    January 17, 2013 at 10:23 am #

    Cool! Congrats with your first ebook launch! I hope it could happen for me too. Thanks for giving us an inspirational post!

  14. January 17, 2013 at 5:19 am #

    Releasing an ebook is like dreaming for me. I don’t have enough time to write eventhough I want to because I do blogging in my spare time.. I have an ambition to write ebooks like other bloggers. It must be exciting. Therefore I will learn from the top bloggers like Ehsan and others. There are so many good bloggers to mention one by one. Of course I will be very proud if I can produce my own ebooks. So keep on working, writing and sharing good ideas. Thank you for giving occation to write here in this blog. Good work Ehsan. I am very proud of you…

  15. January 16, 2013 at 5:29 pm #

    I really appreciate how you have shared step-by-step guide to launch an ebook. I will surely take help when I’m about to launch mine. Thanks for sharing.

    • January 16, 2013 at 6:19 pm #

      Welcome Fatima,

      Now that is the feedback I was expecting from my readers on that post :)


  16. January 15, 2013 at 8:46 am #

    And the outcome of your hard work is clearly seen in the ebook. Much helpful and much appreciated.
    Hoping for more helpful ebooks from you.

  17. January 15, 2013 at 6:49 am #

    I am also thinking to write an eBook for my Blog to increase my conversion rate. I am sure I will also face all the difficulties you have faced. I am also not a designer like you. I will try to contact you if I will need any Help

    • January 15, 2013 at 8:43 am #

      Hey Prateek, I do consulting so feel free to contact me anytime If you need any help.

      I hope my tips and advice will help you with the launch of your eBook.

  18. January 14, 2013 at 4:27 am #

    Hi Eshan, Love your book. This book is really help for newbie and love your book design as well. But the important is that I gotta get my book finished and share it with you.

    Thanks – Ferb

    • January 14, 2013 at 12:56 pm #

      I would love to read your eBook Ferb. Let me know when It’s launched?

  19. January 14, 2013 at 2:44 am #

    Informative share Ehsan . Your ebook indeed seems to have lot of value for newbies . Determining the target audience and reading pertaining to your topic always helps. Would like to learn from it to improve my skills.

    • January 14, 2013 at 12:51 pm #

      Thanks Purnima, There’s a lot of value in my eBook not only for newbies, but for experienced bloggers as well. Grab it and I’m sure you’ll learn a lot.

      Thanks for your comment.

  20. January 14, 2013 at 2:39 am #

    These days I am very much into reading ebooks. Your book sounds enthralling. I am going to download and read it. Thanks for the share.

    • January 14, 2013 at 12:50 pm #

      Hey Aayna, Grab it before the 1000 hits because It won’t be free than. I hope you’ll enjoy reading it.

  21. January 13, 2013 at 9:31 pm #

    I would like to congratulate you for have released your first book. Eventhough I am late to say this. but I hope you will always be success in your activities. I try to always follow you and read whatever you write on your blog. Thank you Ehsan your great blog has inspired me to act more.

    • January 14, 2013 at 12:44 pm #

      Thanks for such a nice words Heru, It couldn’t be possible to launch my eBook without the support from you and all my readers. I hope you’ll stay in touch.

      Now that is why I blog Heru! Thanks for your comment.

  22. January 12, 2013 at 7:13 am #

    I already downloaded your e-book. But i have not read yet. I read all your latest content as I am a fan of your post.

    Happy blogging :)

    • January 12, 2013 at 2:08 pm #

      Thanks Ahsan, I hope you’ll enjoy reading it.

  23. January 11, 2013 at 2:47 pm #

    Hey Ehsan Ullah !
    I really did not know that you have launched an ebook. well through this article i can realize that your ebook would be of worth reading.
    I am really excited to go through that ebook.

    • January 12, 2013 at 2:12 pm #

      Download it now and you’ll love it Matt.

      Thanks for your comment and don’t forget to give me your feedback after reading.

  24. January 11, 2013 at 7:16 am #

    Hi Ehsan….

    Thanks for your ebook ,I have read your ebook and i think that you have wrote some really awesome points….

    • January 11, 2013 at 9:17 am #

      Thank you darmawa, glad you liked my eBook.

      Thanks for your comment.

  25. January 10, 2013 at 3:55 pm #

    Ehsan, Your eBook is definitely helpful for beginners, also an inspiration for other bloggers to launch an eBook or similar ideas which is a good way to contribute to loyal readers.

    • January 10, 2013 at 7:15 pm #

      The small ideas and insiders that I shared in this post in an inspiration for every blogger and can help everyone to launch their own eBook.

      Thanks for your comment lokesh. I’m looking forward to reading your eBook?

  26. January 10, 2013 at 2:05 pm #

    hi eshan…….
    500 downloads of for your ebook?then why did’t you think about make money from ebook? now my thinking is rounding make money from ebook with low bid.i want your feedback.

    • January 10, 2013 at 2:54 pm #

      I’m giving the first 1,000 copies for free, than It will go over to e-Junkie where I’ll be selling it for $29.99

  27. Jeniffer
    January 10, 2013 at 11:05 am #

    I have read your ebook and i think that you have wrote some really awesome points. I like the way how you explained to start a blog !
    Thank you

    • January 10, 2013 at 2:30 pm #

      Thanks Jennifer, Glad you liked my eBook.

  28. January 10, 2013 at 6:12 am #

    Your first product bro is great.
    I have read some of the posts in the ebook and surely, I’ll be going through the book by this weekend. I’m so excited about it.


    • January 10, 2013 at 2:07 pm #

      Thanks Enstine, I hope you’ll enjoy reading it when you grab it.

      Thanks for stopping by.

  29. January 9, 2013 at 7:14 pm #

    500 times within this short period! The number is just encouraging Ehsan!!!

    Hmm, I am also in the workshop of new ebook. Will be publishing it sooner and will start email newsletter also.

    • January 10, 2013 at 1:57 pm #

      Hey Shahzad, My strategies of promoting the eBook worked out actually!

      I’m looking forward to your eBook.

  30. January 9, 2013 at 4:13 pm #

    Sounds like it’s been quite the success Ehsan and I’m sure that everyone appreciates you sharing how you got this off the ground and started promoting it.

    500 downloads is fabulous and I can only see it get better from here.

    Good luck with that in the upcoming year.


    • January 10, 2013 at 1:56 pm #

      Thanks Adrienne, As It was my first eBook product launch so I was in dear of the results, but It was quite impressive.

      Thanks for your comment Adrienne, happy new year!


  31. January 9, 2013 at 3:44 pm #

    Ehsan, I am also thinking to write a FREE book for my readers, so title of this post was enough for me to get into.

    I loved the way you launched your book and grabbed the attention of many newbie bloggers.

    Points you mentioned here are going to help me to get big success for my book.

    And many congrats for getting 500 downloads.

    Keep Rocking.

    • January 9, 2013 at 5:55 pm #

      Glad to know that the headline caught your attention Kulwant.

      Nice to know you’re going to launch your eBook and I hope you found this post to be helpful for you.

      Thanks so much Kulwant, now the number of downloads has increased more :)

      Thanks for stopping by.

  32. January 9, 2013 at 3:23 pm #

    I also downloaded your ebook after reading your e-book I reaLLY like it,and after that I will stop finding and asking some basic thing of blogging on net.
    Thanks for your E-book

    • January 9, 2013 at 5:51 pm #

      It shows that Nishant was right! Just read Nishant’s testimonial above Hussain.

  33. January 9, 2013 at 6:14 am #

    I read few parts of your ebook and its great has some good techniques and suggestons for beginners :) everyone should avial free opportunity before its become premium ;)

    • January 9, 2013 at 1:15 pm #

      Glad you liked my eBook Danial,

      I think It’s first time you posted a comment with your real name “Guppu Boss” :D Right?

  34. January 8, 2013 at 9:18 pm #

    Happy new Ehsan,
    I’m one of those that got your ebook and i must confess that i equally enjoyed it a lot.

    However, i think what you just shared is the best strategy to publish an ebook. I’m also thinking of getting one out this year, but have not thought it out yet.

    Thanks for sharing and have a great and productive 2013.

    • January 9, 2013 at 1:08 pm #

      Happy new year to you Theodore,
      Glad you enjoyed my eBook and I’m sure you’ll let some of your friends also know about it.

      I hope you’ll be able to launch your eBook in 2013 and my strategies will help you.

      Thanks for stopping by. :)

  35. January 8, 2013 at 5:36 pm #

    i was wondering that blog starting would be tough..but it seems to be very easy with the help of ur e-book..thnx

    • January 8, 2013 at 6:36 pm #

      I made It easy for you guys! :D

  36. January 8, 2013 at 11:42 am #

    Ok Now my turn

    Ehsan’s book can be best for the newbies who are struggling to start their blog and can be inspiration for those bloggers who are going to write their new ebook.

    How is it? Huh? :D

    • January 8, 2013 at 1:19 pm #

      Thanks for the awesome words Anurag, I appreciate you using these on your blog.

      It’s great!

  37. January 8, 2013 at 10:15 am #

    One question, so many ebooks going around, do they really work??

    • January 8, 2013 at 1:22 pm #

      I don’t know which eBook you’re talking about Marcel, but as far as I know. Yes the eBooks can help you learn more your niche.

  38. January 8, 2013 at 6:21 am #

    Writing a book isn’t easy. I think it is hard than blogging where it needs to focus on one topic in different angles.

    I appreciate your efforts to make this book as a useful one.

    • January 8, 2013 at 1:25 pm #

      Thanks Anis,

      Writing an eBook is what which can take your blog to the next level in some way. It shows that your knowledge about your niche has overflowed.

  39. January 8, 2013 at 5:54 am #

    thanks @Ehsan for This ebook and again sharing nice information. I have downloaded your ebook free. it is my luck. :)

    • January 8, 2013 at 1:26 pm #

      Thank you Rahul, I hope you enjoyed reading it.

      Keep visiting the blog.

  40. January 8, 2013 at 5:47 am #

    Thanks for sharing in so much details and i am lucky as i am getting your ebook free !

    Wish you lot more success !

    • January 8, 2013 at 1:27 pm #

      Your welcoem Arun, Keep reading the eBook and my blog. :)

  41. January 8, 2013 at 12:15 am #

    Hi Ehsan,
    Great to know you are having such a good outing with your first eBook.

    You put so much in getting this book out, as you do for all your post. I am not in the least surprised that the book is doing so well!

    • January 8, 2013 at 1:46 pm #

      Thanks for the heads up Yeremi. Thankfully the eBook is doing great till now.

  42. January 7, 2013 at 3:43 pm #

    I have also read that book there are some extra ordinarytactics in it :)

    • January 7, 2013 at 5:42 pm #

      Thank you Tayyab!

  43. January 7, 2013 at 3:19 pm #

    HI Ehsan

    You have been great in community building and helping fellow bloggers by giving insightful knowledge. You have been a great source of inspiration for everyone around.

    May be in coming years I can also think of giving back to the community one way or other.

    Thanks for sharing this great knowledge of yours.


    • January 7, 2013 at 5:41 pm #

      Giving something free to your community makes them love your community, isn’t It Sapna? This is a human psychology.

      Glad to know you like my blog.

  44. January 7, 2013 at 2:58 pm #

    I just sub to get a copy of an eBook and to read it later but, I’m pretty sure it would be informative and helpful for bloggers as your Writings. Can you tell me how much time it took to get a finished face.

    • January 7, 2013 at 5:40 pm #

      Thanks Syed, It took one and half month for me to finish it. I was spending just half extra hour of work daily on it.

  45. January 7, 2013 at 1:08 pm #

    yes i agree it is very difficult to write a book . really ehsan your site inspires me a lot. again a quality content keep up.

    • January 7, 2013 at 2:04 pm #

      Thanks Ummeed, I’m glad you liked my eBook.

      Hope to see ya back.

  46. Aditya Gupta
    January 7, 2013 at 9:37 am #

    In my opinion, This is difficult to write a book. Because It should fulfill the reader’s requirements but you have done a fantastic Job. You are now my reliable blogger. I wanna learn a lot from you. One question from my side is ..How can we determine if our website got panalised by google, the easiest and correct way?? Thanks for the lot of information..

    • January 7, 2013 at 1:50 pm #

      Thanks for the nice words Aditya,

      When you see traffic fall and when you lose rankings :)

  47. January 7, 2013 at 8:57 am #

    Exams are proving a great hindrance to read ebooks. I hope I’ll get to your book as soon as possible. Thanks for sharing these insider’s views because I’m planning to release my own ebook in the coming months.


    • January 7, 2013 at 9:30 am #

      I hope my insiders view will help you with the launch of your eBook and I hope you’ll enjoy reading my eBook.

      Thanks for the heads up.

  48. January 7, 2013 at 8:25 am #

    Hi Ehsan,
    Thanks for sharing insider view, I think most of newbie question’s answers can be found in your book, as I said before, your E book is perfect for new bloggers this book will help them to grow like a pro, because new bloggers always make mistakes in every kind of decisions this book help them how to do things perfectly.

    • January 7, 2013 at 9:33 am #

      The first reason of writing that eBook was to answer newbie’s questions about blogging.

      Thanks you Nishant for the support :)

  49. January 7, 2013 at 7:46 am #

    Thank goodness that i could reach your post before it got drowned in comments. The best part of the e book is the in depth detail in which it deals about everything and for me the security and back up part. Also you had some quotes from jesus right.

    • January 7, 2013 at 8:38 am #

      Is it your first time that you could reach your post before getting drowned of comments? That’s great.

      I’ve tried my best to encourage all bloggers to pay more attention to the security of their blog because when you got hacked, all your effort will be wasted.

  50. January 7, 2013 at 6:17 am #

    HI ehsaan,

    I love reading new ebooks from bloggers which i usually collect from all over the web. Just downloaded your ebook and i wish i will soon read it completely.


    • January 7, 2013 at 7:10 am #

      Thanks for downloading the eBook Kevin. I appreciate your support.

  51. January 7, 2013 at 4:07 am #

    Who is design your eBook cover page? I thought that you might hire a person from fiverr or any other place to design this cover. If it is your design, your design skill is also very good :-)

    As I know, Paypal doesn’t fully support to your country. So can I know how did you use e-junkie?

    • January 7, 2013 at 7:25 am #

      My own designing skills isn’t that bad Raplus, but the cover image is designed by a friend of me.

      P.S. You can check my designing skills on my Facebook page!

      • January 7, 2013 at 11:16 am #

        Already I have seen your cover page. :-)

        “I’m not a designer at all, but still I tried to design a cover photo for, how is it? ”

        I saw above status also. :-P

        Could I know the answer for my second question because my country also doesn’t support to Paypal:-( It is a very big problem for me.

        • January 7, 2013 at 2:03 pm #

          SO I hope you liked my designing skills Raplus :)

          I use one of my friend’s Paypal accounts who lives in UAE.

          • January 7, 2013 at 2:23 pm #

            Thanks for the reply. I think that I have to do this type of work. However, Thanks :-)

          • January 7, 2013 at 5:22 pm #

            Your welcome Raplus. Thanks for the support.