A couple of days ago after reading my post on “Is Your Blog on the Right Track“, one of my friend emailed me asking for the best strategy to grow a blog.
In the email he explained that his blog is older than mine and he was doing almost every basic things to take his blog to the next level that I’ve been doing on my blog like guest posting, commenting on other blogs and producing quality content etc, but still his blog wasn’t on the right track.
So, he wanted to know about the mistakes he has been making and asked me about the best strategy to grow a blog that I’m following.
After spending few minutes on his blog, I was actually shocked that he was more experienced blogger than me and his blog was better than mine in design and content.
So, what was the problem?
I replied that the reason his blog wasn’t on the right track is that he was looking on the situation incorrectly.
There are millions of blogs and bloggers out there, plenty of those bloggers are faster and smarter than us, but the success in blogging has nothing to do with being faster, smarter or being cheaper.
I told him that the best strategy to grow your blog is to make as many friends as possible that are interested in what you do and build a community around yourself.
No matter what niche you’re in, you’re gonna need some friends to get you up there. I have already described the importance of treating your blog like a social networking blog and why it is useful for bloggers.
Building a relationship with other bloggers and making friends is must in blogging. In fact, just few weeks ago I’ve launched my first ever eBook and one of my friend (Raaj Trambadia of My Blog is My Money) who we’ve knows each other for about few months now on Facebook designed a cover image of my eBook for free because of that built relationship. Thank you Raaj!
Plus when It comes to a paid project, I myself will prefer to do a business with someone I know rather than with a stranger.
So, make as many friends as possible and build a community of people on your blog like I’ve done here on my community page.
How to make friends?
What I have found about blogging that has brought a little success for me is to be friendly with everyone, to be controversial, to make mistakes and to be just myself. And yea, one more thing to just have fun with the process.
All of this is what makes one interesting and will attract other people to you.
If you write on your blog as a whole person and make them feel that there’s actually a human being writing, rather than one dimensional business drone, people tend to be interested in you.
Try to know your readers and commentators, connect with them on Twitter and Facebook and build relationship with them.
Make people enjoy talking to you and respond to every comment on your blog and emails in somewhat chatty and personal way instead of going for the sale when It’s not obvious warranted.
This is one of the best strategy to grow your blog because your friends are the ones that will spread the work about your blog and will help you in generating traffic to your blog.
All you have to do is just unlearn some of the ingrained habits you’ve gotten used to, like a feeling that a blogger should be “professional” and shouldn’t hang out with others or that just producing content and sharing it everywhere is enough to take your blog to the next level.
It’s up to you now:
The web has magnified the ability to meet new folks in new ways and our interpersonal connections, but It hasn’t changed the fundamental nature of relationships, so If we like people, we want to connect with them and do more with them in different ways.
Now get out there and make some new friends today.
Good luck and post your comment below.
Image credit: by FreeDigitalPhotos.net