Last week I have participated in Blog Engage contest and wrote about 10 blog design mistakes that will kill your blog as my contest entry post where the first point was about auto-popups.
I’ve clearly mentioned that pop-ups are one of the most annoying thing that can stress your readers. The post got great responses from bloggers and many of them disagreed with my point about pop-ups.
They think that It’s really almost foolishness not to use popup because It converts well, but I say that It’s almost foolishness to use pop-up and I’ll tell you the reason below.
It’s converting well for some bloggers:
Some blogs has the right to use pop-up like John Chow or Neil Patel on QuickSprout because those are already established blogs and have great audience. The popup they’re using is awesome and attention grabby, so making sure that pop-up aren’t breaking your blog is must.
If you’ve just started a blog and you have just got few readers than you should not use pop-up on your blog to annoy them.
The reason why bloggers use pop-ups is that the conversion are incredibly high and is converting good for them, It’s a way to get more newsletter subscribers for them, but the annoyance factor is also high which you need to keep in mind.
You need to take into consideration the people that are getting annoyed with the popup and quite the site to never visit again.
Provide quality content:
Popup is one of the most annoying promotion forms. You should not take the risk of annoying your readers with popups, instead you should try to provide quality content to your readers.
If you have a quality and useful content on your blog that can touch the heart of your readers, they’ll subscribe to you. You don’t really need to use pop-ups.
You convince them, they’ll subscribe you! click to tweet
The best example is Daniel Scocco’s Daily Blog Tips. Daniel has more than 40,000 email subscribers and he convinced them with his content.
I love Daniel’s blog because of It’s simplicity. He never used auto-popups or any other risky techniques to increase the number of subscribers.
Pop-ups are obnoxious:
The pop-up which appear on a blog when I first visit are really obnoxious. If I haven’t read the content yet, I’m not going to subscribe to it. I’ll leave website and will never come back.
I find the pop-ups a joke, some people even hide the “close” button on the popup, I get so frustrated that I leave the site.
36% says YES:
Long time ago, Daniel had ran poll on his blog asking from his readers that “Would one pop-up offering you a newsletter subscription be enough to make you stop visiting a website?”
The result of the poll was something like:
36% said YES
64% said NO
That means If you use pop-up on your blog at least 36% of your readers will stop visiting your blog again. So, better I don’t use pop-up because as a blogger, my readers means a lot to me and I don’t want to annoy and lose even 1% of readers.
Do you still think pop-ups is useful?
Do you want 36% of your readers to stop visiting your blog again?
I would love to hear from you on this!
Image – FreeDigitalPhotos.net