If you are a new blogger in a competitive niche, it’s pretty difficult to start ranking in Google and become popular Blogger. Even if your blog is better than every other blog about quilting, it will still be hard to become a popular website unless you branch out.
Branching out can be anything from running an advertisement in a quilting magazine to commenting on other blogs, but today I will talk about the advantages of guest posting.
Guest blogging is when you write an article for another website in your niche. At first, it may seem like volunteering for the competition, but it actually helps you both out in the long run.
Don’t miss: 7 killer Blogging tips to be a successful Blogger
Most blogs that accept guest posts will have some sort of guidelines and how to submit posts, but if they don’t, it never hurts to find out.
Here I’m going to share 5 ways how guest Blogging can help you reach your Blogging goals.
1. SEO / Link Building
The first major reason most people write guest posts is for link building and SEO purposes. When you write a guest blog, you can include an author byline, which basically describes yourself briefly and provides a link to your own blog.
Google will see this link and assume that your blog has authority information on it. This can help you even more if the blog you are guest posting on has a high Page Rank.
Read: How to improve your Google page rank
2. Gaining Visitors / Loyal Followers
The main reason I write guest posts is to gain visitors and loyal followers. A visitor is somebody who visits your blog via the link in the author byline, reads a couple of posts, and then leaves.
Read: How to make your readers love your blog
A loyal follower is somebody who visits your site, loves it, decides to bookmark it, and returns weekly. Either way, it is still a great way to increase traffic.
After I wrote a single guest post on Daily Blog Tips, I received 35 viewers that clicked the link in my author byline. Even if only one of them bookmarked my website and plan to return, that is a better payoff than paying for advertising.
3. Get Feedback
If you are a new blogger, I would suggest blogging on a popular blog to gain feedback. If you are trying to run a quilting blog, it would be great to post about a quilt on a popular website to see what other people think.
You will most likely get some comments on the post, so make sure to return every once in a while to answer them. By answering comments, you show that you care and that may lead to loyal fans of your website.
4. Gain Blogging Clients
If you are looking for a way to make money outside of your own blog, you could always use guest posting as a way to gain clients. Many people looking for freelance bloggers will search websites that accept guest posts.
If you include information about being a freelance blogger in your byline, you will most likely be getting some emails offering you a job.
5. Build Up a Portfolio
If you are a freelance blogger, not only can guest blogging help you gain clients, but it can also help build up a portfolio. In the online world, portfolios are the equivalent to resumes, and show your previous work.
If you can show potential clients that you wrote a guest post for a Page Rank 6 blog and generated over 50 comments, they will probably want to hire you.
As with any job, remember to give your best effort. All of these tips above (except link building) are directly related to the quality of content you submit.
Even though it is not your blog, work hard to write a great post, eliminating all errors.
You will not get people to visit your website, or even comment on the post, if it is poorly written.
Author info: Ian Eberle is the editor at his Internet marketing blog Omega Web. On his website, you can learn how to make more money from blogging, how to better optimize your blog for SEO, web design tips, and much more
Thanks for guiding us .Sir I have to questions
1.How to choose the websites to do guest blogging
2.We should do guest blogging in any field or related to niche of our website
1. Search for it on Google, for example If you’re a blogger in health niche – search on Google for “Health tips blogs”, you’ll find a lot. Select a high quality one and send your request. Remember first impression is the last impression, so try to be real.
2. Related to your own niche!
I’m new to “blogging” as it may be as I’m a logo and website designer. My question is where are you finding your guest blogging opportunities? For a site not geared towards blogging like mine with design what matters in terms of relevance?
Chris, If you want to guest post you need to find top blogs related to your niche. There are a lot of blogs about designing tutorials and logo designing etc.
Just Google it and you’ll find it. Than pitch an email them to request for a guest post for them. Remember, target high PR blogs for guest posting (PR4 to PR7 blogs)
Thanks for stopping by.
Guest blogging has been around for years and have been neglected by many marketers. It is also a long term strategy with long-lasting benefits. Useful post, Ehsan!
Hey Webbroi, Glad you like the post. You should thank Ian for this awesome post
Guest blogging is a great way to get quality backlinks and also of getting noticed by the blogging community.
When I set up my blog three months back and my mentor Ashish Sukhija (www.mobilesniche.com) told me about the importance of doing so, I just brushed the idea aside. Now that I have learnt a lot more about blogging than I knew initially, I wish I had heeded to his advice earlier.
Guest blogging is what which took my blog to the next level. I’ve written a lot of guest posts till now and I must say that this it is a great way to take your name on all pro bloggers names list.
Guest Posting is not only a way to get good backlinks for newbies but it also help them to promote themselves infront of other blog visitors. When you write good guest post on other blogs people subscribe you on social media like FB & twitter and slowly you become popular on internet.
hi ehsan, thanks for your comment on my blog i really appreciate it, please i do like to submit a guest post on your blog if you don’t mind
Sure, just read the guidelines on Write For Us page and shoot me an email.
I think it’s only available way after panda and penguin update from the Google to practice for getting the white hat SEO of any webpage and referral traffic as well.
It isn’t the only way my friend, There are tons of ways to get backlinks.
Hi,
Wonderful article, Very geeky.
Regards.
Thanks Suraj,
I’m glade you liked Ian’s post.
Guest blogging will surely be a great tool to gain links. Aside from that, you should make use of your guest blogging opportunities to make a name for yourself. It is through these chances that you could show other bloggers that you have the talent and great writing skills that they could utilize, hopefully to let you gain a few more links back to your site.
I’m agree with you John, but if you want to be a popular by guest Blogging and want to show others that you have a great writing skills, than you must guest blog on popular blogs such as ProBlogger, CopyBlogger etc because only those blogs have a huge audience. Aside from this you must also work hard on promoting your guest posts. This is the key to make a name for yourself using guest Blogging.
Anyway, Thanks for stopping by here my friend.
In order to get teh full benefits of guest blogging you must make sure the site you guest blog on is relevant and a quality site. Just guest posting on any site may actually hurt you. For example guest posting on sites located in India, Singapore and so forth exclusively or guest posting with the same anchor texts. Guest posting is a art within itself and if done correctly can help you immensely.
i Universe,
I do agree with you, Selecting the right blog for guest Blogging that is related to our niche necessary, The blog should also be relevant and quality blog with at least PR3.
Thanks for your kind comment here.
Hi,
I do agree, But not just to the advantages that you’ve mentioned – but it also helps in creating an authoritative and respectful image, brand or personal persona in the online community or social networks. Being active online help to increase the ability to find you online and makes it that much easier for people – to Customers, Business Connections and or Recruiters alike.
Hey Anton,
I ado agree with you, A blogger can get unlimited advantages by guest Blogging. Thanks for sharing your insights here.
Hi Ian,
Guest blogging is really a great way to frog leap a blog into success. Unfortunately not many bloggers are really doing it the right way.
After publishing a guest posts on my blog for over a year and seeing the quality of guest posts that many send in, I did a guest blogging series which came out really great with the readers.
One of those posts is referenced in the commentluv link below. I recommend bloggers and ecommerce sites to use guest blogging for its powerful benefits. Thanks for sharing with us.
Even pro Bloggers are not ignoring the guest Blogging because it is the quickest way to be added in the list of Blogger and to get in the community of Bloggers.
BTW Welcome to my blog Chadrank.
Many bloggers who aren’t doing it the right way don’t deserve a great blog… Leave that to us
I look at guest blogging as a relationship building technique that can make your link building efforts a lot easier. When you establish a relationship with the other people who are interested in the same niche, you have that chance of being considered as a good source of information, especially when you regularly share content relevant to their interests. If, for example, you’re going to write something about how to start an SEO reseller business, you should connect with other people who are also in the industry that can help you get an opportunity to become a guest author.
Hi Gerald,
Thanks for your advice. Yeah guest Blogging on other blog in same niche is great way to build relationship with steel others readers:P
Hi Ehsan,
It’s a super way of getting people to know who you are and how you think.
Think of it as an audition for their readership. Providing you guest post in your niche you should see some nice results.
Hi Simmeon,
Thanks for stopping by?
The two main reasons I guest blog is to give the blog owner a break and to see if anyone else really cares about my topics. So far, I have been pretty successful with my posts. And the relationship with the blog owner is a definite plus.
Hey Marcie, I have read a lot of your guest posts at many popular blogs. Your at best level of guest Blogging.
Thanks for stopping by.
Guest Blogging is like a joint venture….and both blog owner and Guest Poster get benefit out of it in terms of visitor count and publicity….
but we should be very careful while selecting guest post to avoid any kind of duplicate content penalty…. some time guest author share same article with minor tweaks to many publishers…..
This is why I get scared to allow guest bloggers on my site. Thanks for stopping by!
Guest blogging have many advantages. Blogger who use guest blogging in proper manner knows the true power of guest blogging and how it can turn your blog from a desert to a crowded beach.
Start doing guest blogging for yourself now..
Guest blogging is the key component for getting success in the blogging career. For getting a huge traffic and link building, guest posting plays an important role.
Thanks for sharing it.
Hey Prakash,
Thanks for stopping by and reading the post. Are we friends on Facebook? If not yet send me a request at http://www.facebook.com/ehsan.kailash
Ok Ehsan, I will connect with you in facebook.
Abd thanks for your first comment in my blog……
Hi Prakash, thanks for coming back here. It’s my pleasure bro.
I do agree. I ran a technology blog for about two years and had almost no success. Started a new blog and started guest posting and I already have success after a few months.
Great article here.
I have couple things to add too:
Guest blogging is the best way to get you in those circles where the blogging elite hangs out. Practically this is the easiest way to build connections, while allowing them to see you for the expert you are on the subject.
Also always try blogs closely tied to your niche, because otherwise the link is of less value- Google has done a great job improving. (oh, and while we are on the subject, everyone interested in SEO should read “The Art of SEO”- even though a heavy read, something over 700 pages, is worth the time).
You can also make a link relevant in a niche that is loosely connected with yours, just by putting some keywords in the text in order for the link to appear in context in the eyes of Google. Not only that, but you are being relevant in the discussion too, with your link pointing to the right direction. A great example of this i s a post I wrote recently on Daily Blog Tips where I used the keyword 5k run a lot, and then passed a relevant link to my post about running a 5k.
Here you can see the article
http://www.dailyblogtips.com/5-things-that-make-sure-your-content-pass-the-test-of-time/
Hi Slavko,
First of all thank you very much for your kind comment and for your advice.
I have read your guest post at Daily Blog Tips and left a comment also. That was a superb post.
Thanks for adding value to this post. Hope Ian will respond to you.
So we’re blogging elites?
Thanks for the comment! I actually read your post on Daily Blog Tips before you posted tbis comment and I noticed you put links within your post… I didn’t know DBT allowed that! I will have to use that for my advantage next time I post for them!
I think I should also post for DBT ones.:P
As long as the link is relevant to the things that you want to share I see no problem. Sometimes when you write for the sake of adding value, the blogger won’t mind giving you extra link. They (probably you too) forget about the link at all, and focus on the content.
Nice to see a circle of bloggers forming. It’s our turn now I guess
I am agree with this guest blogger ! Guest blogging is one of the best way to make a blog popular in short time, there are many other ways present but, this one is the best way.
That’s the main points for doing that, true, true!
Question is whether it’s always that easy to get into really “popular” blogs. I wrote one article once and it took like 3 revisions until it was accepted there… I learned now how to write for them, but if it’s similar for other blogs, I am not 100% if it’s always worth the time.
Good point… I recently wrote a guest post for a pretty large blog that is boasting over 23,000 RSS subscribers. I really want my post to be published there, but their “professional editor” has sent it back to me twice asking it to be fixed. These are the types of people I don’t enjoy working with, but it’s worth the backlink and it’s worth the potential readers… By the way, my article still hasn’t been “approved” to be posted on that site.
Hi Ian,
thanks for sharing your tips.
?
Guest blogging is also very important in bulding relationships with the blog owner, isn’t it
BR, Chris
Hey Chris, Yeah guest Blogging is really great way to build relationship with blog owner too. Actually guest Blogging has unlimited benefits which can’t be counted, but in this post Ian shared the top 5 ways guest Blogging can help Bloggers.
Thanks for stopping by Chris.
Yes, there are tons of benefits to guest blogging, but I didn’t have the time to list them all