If you are a new blogger in a competitive niche, it’s pretty difficult to start ranking in Google and become popular Blogger. Even if your blog is better than every other blog about quilting, it will still be hard to become a popular website unless you branch out.
Branching out can be anything from running an advertisement in a quilting magazine to commenting on other blogs, but today I will talk about the advantages of guest posting.
Guest blogging is when you write an article for another website in your niche. At first, it may seem like volunteering for the competition, but it actually helps you both out in the long run.
Most blogs that accept guest posts will have some sort of guidelines and how to submit posts, but if they don’t, it never hurts to find out.
Here I’m going to share 5 ways how guest Blogging can help you reach your Blogging goals.
1. SEO / Link Building
The first major reason most people write guest posts is for link building and SEO purposes. When you write a guest blog, you can include an author byline, which basically describes yourself briefly and provides a link to your own blog.
Google will see this link and assume that your blog has authority information on it. This can help you even more if the blog you are guest posting on has a high Page Rank.
2. Gaining Visitors / Loyal Followers
The main reason I write guest posts is to gain visitors and loyal followers. A visitor is somebody who visits your blog via the link in the author byline, reads a couple of posts, and then leaves.
A loyal follower is somebody who visits your site, loves it, decides to bookmark it, and returns weekly. Either way, it is still a great way to increase traffic.
After I wrote a single guest post on Daily Blog Tips, I received 35 viewers that clicked the link in my author byline. Even if only one of them bookmarked my website and plan to return, that is a better payoff than paying for advertising.
3. Get Feedback
If you are a new blogger, I would suggest blogging on a popular blog to gain feedback. If you are trying to run a quilting blog, it would be great to post about a quilt on a popular website to see what other people think.
You will most likely get some comments on the post, so make sure to return every once in a while to answer them. By answering comments, you show that you care and that may lead to loyal fans of your website.
4. Gain Blogging Clients
If you are looking for a way to make money outside of your own blog, you could always use guest posting as a way to gain clients. Many people looking for freelance bloggers will search websites that accept guest posts.
If you include information about being a freelance blogger in your byline, you will most likely be getting some emails offering you a job.
5. Build Up a Portfolio
If you are a freelance blogger, not only can guest blogging help you gain clients, but it can also help build up a portfolio. In the online world, portfolios are the equivalent to resumes, and show your previous work.
If you can show potential clients that you wrote a guest post for a Page Rank 6 blog and generated over 50 comments, they will probably want to hire you.
As with any job, remember to give your best effort. All of these tips above (except link building) are directly related to the quality of content you submit.
Even though it is not your blog, work hard to write a great post, eliminating all errors.
You will not get people to visit your website, or even comment on the post, if it is poorly written.
Author info: Ian Eberle is the editor at his Internet marketing blog Omega Web. On his website, you can learn how to make more money from blogging, how to better optimize your blog for SEO, web design tips, and much more